Pitting the Plumber Against Pokémon (and More)

Furthermore, we estimate the game will be downloaded more than 50 million times worldwide in its first month, a figure approximately 56 percent larger than Pokémon GO's estimated 32 million first month downloads on iOS. This would place Super Mario Run among the top five grossing iOS games of all time based on first month revenue. As we await the first download and revenue figures from our Store Intelligence platform, our Mobile Insights team forecasts that Super Mario Run stands to cap off a historic year for iOS game launches by earning more than $71 million in worldwide gross revenue ($50 million net) during its first month of availability in its launch countries (which do not include China). Sensor Tower is following the title's launch closely, especially in light of the unparalleled success of Pokémon GO, a property partly owned and closely associated with Nintendo. One week from today, Nintendo will release its first mobile game, Super Mario Run, on Apple's platform-something that not only has more than 20 million iOS users primed to tap the 'get' button on day one, but publishers in the Games category and beyond prepped to and scrutinize every aspect of its launch performance. December 15 won't just be another day for the App Store.

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